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Saturday, 30 March 2013

Unilever Or Hindustan

Unilever Or Hindustan
Brand building is the most essential thing for any companies to make aware that the brand exists and to convey attributes to its customers. and brand development also needs to be considered. this is the thing that had been the major concern in front of the HUL.

Thursday, 28 March 2013

Constellation Marketing

What An Idea...???

Now companies are coming with the new concepts of marketing that is constellation marketing that means marketing the brands in a group or association , generally we can see these type of marketing in complementary goods like Sim Operators and Mobile Phones.
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Friday, 22 March 2013

The Green Company

Nestle: The Green Company Of The Year
Nestle has been rewarded as the green company of the year .Nestle has set 20 environmental program out of which prevention or reduction of emission is the primary concern. through this we can easily  conclude that companies now should go green as a marketing strategy.

Sunday, 17 March 2013

Leaving No Room For Kitchen

HUL VS Dettol

Its the long battle between two giants in hygiene product now, dettol leaving no room for Kitchen as it launched New dettol kitchen cleaner to give supporting competition against HUL'S(Hindustan Unilever) and this lead to have the ad-war between two European multinationals.

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