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Friday, 25 October 2013

Burger King To step in Indian Market

Burger King one of the largest food chain store in world is going to set p its stores in India, the main challenges are Indian taste and preference, Presence of Competitors like MC Donald, KFC etc. They will need to analyse the cultural factors most.

Wednesday, 16 October 2013

Managing slowdown: Brands embrace innovative tactics to keep consumers happy

Two months ago if you had looked and weighed closely, you might have noticed a pack of Parle-G being lighter and a few short. That's because the biggest biscuit brand in the country, as well as the world, opted to bake smaller biscuits and pack in fewer, to hold the price. It was a move to counter rising input costs and a slowdown in consumption.

Brands much like people do what they must to survive, and if they can, thrive at a time when the wheels of the economy slow down a notch or four. And at every southward turn in a market's fortunes, the relationship between brand and consumer is strained further as companies resort to all sorts of tactics, price hikes, budget cuts and everything in between to stay in the black.


Android goes political with Modi Run, Aap Run and Angry Indians apps

Modi Run, by Dexati Developers, has been downloaded more than half a million times. In Aam Run, a game the developer Greedy Game Media says is developed with the support and permission of the Aam Aadmi Party, the gameplay involves helping a character that resembles Arvind Kejriwal jump and duck through a series of obstacles such as police barricades, water cannons and black money. Periodically you have to clear the Jhaadu bar to progress. The jhaadu (broom) is the election symbol of the AAP.

"Apps when used well are a wonderful strategy. There is more engagement, interactivity, sharability, etc. If done in conjunction with ads, the cost of reaching people comes down as well. 

How Starbucks' #ComeTogether Political Petition Could Have Been Better

As Congress scrambles to end the government shutdown, Starbucks is delivering a petition signed by some 2 million voters urging legislators to get it together.
Starbucks' #ComeTogether social media campaign asked the public to sign a petition telling congress to reopen government operations, pay bills on time and craft a bipartisan, long-term budget deal by the end of the year.

Starbucks is no stranger to cause marketing. It's contributed to AIDs reliein Africa, supported marriage equality and taken a stand against bringing guns into its stores.

Sunday, 13 October 2013

The Importance Of Content In Marketing Strategy

At the heart of every marketing strategy lies a piece of purposeful and compelling content. From a business’ search engine rankings to its social media analytics to its webinar views, content is the puppeteer behind the theatrics.
That’s just the beginning of content’s magic.
Recently, sales teams have taken a seat next to marketers on the content wagon, utilizing content to do some of the heavy lifting in terms of generating and qualifying leads. Not surprisingly, it’s working. Content is saving salespeople time and money while also bringing in quality leads and working buyers through the sales funnel.
The ad of Tata Tea "Jago re" has so fine content that it has got huge impact.