Burger King To step in Indian Market

Burger King one of the largest food chain store in world is going to set p its stores in India, the main challenges are Indian taste and preference, Presence of Competitors like MC Donald, KFC etc. They will need to analyse the cultural factors most.

Managing slowdown: Brands embrace innovative tactics to keep consumers happy

Two months ago if you had looked and weighed closely, you might have noticed a pack of Parle-G being lighter and a few short. That's because the biggest biscuit brand in the country, as well as the world, opted to bake smaller biscuits and pack in fewer, to hold the price. It was a move to counter rising input costs and a slowdown in consumption.

Brands much like people do what they must to survive, and if they can, thrive at a time when the wheels of the economy slow down a notch or four. And at every southward turn in a market's fortunes, the relationship between brand and consumer is strained further as companies resort to all sorts of tactics, price hikes, budget cuts and everything in between to stay in the black.

Android goes political with Modi Run, Aap Run and Angry Indians apps

Modi Run, by Dexati Developers, has been downloaded more than half a million times. In Aam Run, a game the developer Greedy Game Media says is developed with the support and permission of the Aam Aadmi Party, the gameplay involves helping a character that resembles Arvind Kejriwal jump and duck through a series of obstacles such as police barricades, water cannons and black money. Periodically you have to clear the Jhaadu bar to progress. The jhaadu (broom) is the election symbol of the AAP.

"Apps when used well are a wonderful strategy. There is more engagement, interactivity, sharability, etc. If done in conjunction with ads, the cost of reaching people comes down as well. 

How Starbucks' #ComeTogether Political Petition Could Have Been Better

As Congress scrambles to end the government shutdown, Starbucks is delivering a petition signed by some 2 million voters urging legislators to get it together.

Starbucks' #ComeTogether social media campaign asked the public to sign a petition telling congress to reopen government operations, pay bills on time and craft a bipartisan, long-term budget deal by the end of the year.

Starbucks is no stranger to cause marketing. It's contributed to AIDs relief in Africa, supported marriage equality and taken a stand against bringing guns into its stores.

The Importance Of Content In Marketing Strategy

At the heart of every marketing strategy lies a piece of purposeful and compelling content. From a business’ search engine rankings to its social media analytics to its webinar views, content is the puppeteer behind the theatrics.

That’s just the beginning of content’s magic.

Recently, sales teams have taken a seat next to marketers on the content wagon, utilizing content to do some of the heavy lifting in terms of generating and qualifying leads. Not surprisingly, it’s working. Content is saving salespeople time and money while also bringing in quality leads and working buyers through the sales funnel.

The ad of Tata Tea "Jago re" has so fine content that it has got huge impact.

Bisleri 500 "Kiss To Drink"

The innovative ad campaign of Bisleri is kissing success, it is the SKU led advertisement. This ad is trying to convey that one should buy their own bottle of water and not share or "kiss" somebody's else drink.

Transit Marketing

Companies mainly like LIC insurance, IWC, many restaurants uses transit marketing to make sure that brand awareness is spread and reached to the every nook and corner of the world.

 

Samsung's Duo Offer

Samsung has recently launched new offer strategy that is Samsung Duos Offer Which is helping this big electronic company to establish itself well in laptops and tablets market. Generally company offers this type of offers to have more sell and to promote its brand.

Value Added Marketing

Nokia has added vale to its Lumia series by giving insurance benefit with it. This insurance covers the risk of theft, damage, warranty etc. This Strategy can help Nokia to regain its position in mobile market.

Samsung Galaxy faced losses, Apple chasing the market

Samsung's galaxy series posted losses after-which Apple took competitive advantage by introducing new selling strategy , that is bring old iPhone and add extra money, and take new iPhone which is succesfully gaining attention.

Go-To-Market Strategy

Britannia uses go-to-market strategy which has helped them to become trusted and innovative brand.
In Mumbai, if the Britannia's bread does not reach between 6:00 to 7:30 AM then Britannia have to bear the lost of sales for one day.
Companies should realize what type of products they are dealing into and how to place their product at the time. Go-To market Strategy is effective one.

You are 99 I am 100

Parle Biscuits launched a new product against the 25 years established Britania Goodday that is Gold Star endorsed by Influential personality Amitabh Bachchan, comes in Four Variety with the pleasant taste and offering greater quantity than Goodday.

Cause Marketing

Company are finding against the noble cause which is somewhat related with CSR activity. Lifebuoy is doing the same fighting against the noble cause like Germs and Dangerous disease N1H1 Flu and helping out those who are suffering from it. It was one of the successful campaign of Lifebouy.

Supplier Are The Target

Samsung Chasing Apples' Suppliers
Now heading with the patent War between these two mega gadget makers, after Samsung taking over arch rival Apple on the basis of market share and it is targeting and finding the key to chase the supplier of Apple.
This has outraged the importance of suppliers in taking over competition.

Dove Does It Again!!!!!

This is the new ad of dove showing the real beauty of woman against the perception of most women that they are their won worst beauty critics.

The Power Of Social Networking Site

After Pulling Its ads from Facebook for about 11 months The Automobile Giant General Motors now is realizing the impact of digital marketing and now It is spending dollars on Facebook Ads to access the market.

Drift Of APPLE With EMI

APPLE has became the second largest smartphone seller in India through its EMI Schmes And CashBack Option Which Means they are adapting Promotional strategy Pricing. After this bold move, Samsung also started following the same campaign fo selling its Galaxy Phones.

FORD Figo's Controversy

This is the reason why company need to work finely while playing with the advertisement because it can have wrong impression over the customers as Figo Ad Did it. The Ads were made by JWT agency.

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Unilever Or Hindustan

Unilever Or Hindustan
Brand building is the most essential thing for any companies to make aware that the brand exists and to convey attributes to its customers. and brand development also needs to be considered. this is the thing that had been the major concern in front of the HUL.

Constellation Marketing

What An Idea...???

Now companies are coming with the new concepts of marketing that is constellation marketing that means marketing the brands in a group or association , generally we can see these type of marketing in complementary goods like Sim Operators and Mobile Phones.

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The Green Company

Nestle: The Green Company Of The Year

Nestle has been rewarded as the green company of the year .Nestle has set 20 environmental program out of which prevention or reduction of emission is the primary concern. through this we can easily  conclude that companies now should go green as a marketing strategy.

Leaving No Room For Kitchen

HUL VS Dettol

Its the long battle between two giants in hygiene product now, dettol leaving no room for Kitchen as it launched New dettol kitchen cleaner to give supporting competition against HUL'S(Hindustan Unilever) and this lead to have the ad-war between two European multinationals.

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Have You Washed your Hands With lifebuoy???

 

After having faced lots of ups and downs and giving others Hygiene soaps a lead now its how lifebuoy revived itself and got a fresh life from Kumbh Mela after collaborating with Different Dhabas so as to make it popular hygienic soap in rural market.

Targeting the Kumbhs

Different mobile operators are finding out their new possibilities in Kumbh Mela: the India's biggest mela.

operators like airtlel,idea,aircel etc are marketing their brands in the presence of huge mass in mela.due to loss of market share in mobile operators they are trying to repositioned themselves.

Lumia Sales lift Nokia results and turnaround hopes

Nokia said the strong sales of Lumia smartphones helped its mobile phone business achieve underlying profitability in the fourth quarter,raising hopes the struggling handset maker may be past the worst.

http://in.reuters.com/article/2013/01/10/nokia-results-idINDEE90909Z20130110