Wednesday, 16 October 2013
Android goes political with Modi Run, Aap Run and Angry Indians apps
Modi Run, by
Dexati Developers, has been downloaded more than half a million times. In Aam
Run, a game the developer Greedy Game Media says is developed with the support
and permission of the Aam Aadmi Party, the gameplay involves helping a character that
resembles Arvind Kejriwal jump and duck through a series of obstacles such as
police barricades, water cannons and black money. Periodically you have to
clear the Jhaadu bar to progress. The jhaadu (broom) is the election symbol of
the AAP.
"Apps when
used well are a wonderful strategy. There is more engagement, interactivity,
sharability, etc. If done in conjunction with ads, the cost of reaching people
comes down as well.
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