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Monday, 17 June 2013

Samsung's Duo Offer

Samsung has recently launched new offer strategy that is Samsung Duos Offer Which is helping this big electronic company to establish itself well in laptops and tablets market. Generally company offers this type of offers to have more sell and to promote its brand.

Friday, 14 June 2013

Value Added Marketing

Nokia has added vale to its Lumia series by giving insurance benefit with it. This insurance covers the risk of theft, damage, warranty etc. This Strategy can help Nokia to regain its position in mobile market.

Wednesday, 12 June 2013

Samsung Galaxy faced losses, Apple chasing the market

Samsung's galaxy series posted losses after-which Apple took competitive advantage by introducing new selling strategy , that is bring old iPhone and add extra money, and take new iPhone which is succesfully gaining attention.

Sunday, 9 June 2013

Go-To-Market Strategy

Britannia uses go-to-market strategy which has helped them to become trusted and innovative brand.
In Mumbai, if the Britannia's bread does not reach between 6:00 to 7:30 AM then Britannia have to bear the lost of sales for one day.
Companies should realize what type of products they are dealing into and how to place their product at the time. Go-To market Strategy is effective one.

Thursday, 6 June 2013

You are 99 I am 100

Parle Biscuits launched a new product against the 25 years established Britania Goodday that is Gold Star endorsed by Influential personality Amitabh Bachchan, comes in Four Variety with the pleasant taste and offering greater quantity than Goodday.

Wednesday, 5 June 2013

Cause Marketing

Company are finding against the noble cause which is somewhat related with CSR activity. Lifebuoy is doing the same fighting against the noble cause like Germs and Dangerous disease N1H1 Flu and helping out those who are suffering from it. It was one of the successful campaign of Lifebouy.