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Wednesday, 16 October 2013

Android goes political with Modi Run, Aap Run and Angry Indians apps

Modi Run, by Dexati Developers, has been downloaded more than half a million times. In Aam Run, a game the developer Greedy Game Media says is developed with the support and permission of the Aam Aadmi Party, the gameplay involves helping a character that resembles Arvind Kejriwal jump and duck through a series of obstacles such as police barricades, water cannons and black money. Periodically you have to clear the Jhaadu bar to progress. The jhaadu (broom) is the election symbol of the AAP.

"Apps when used well are a wonderful strategy. There is more engagement, interactivity, sharability, etc. If done in conjunction with ads, the cost of reaching people comes down as well. 

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