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Wednesday, 16 October 2013

How Starbucks' #ComeTogether Political Petition Could Have Been Better

As Congress scrambles to end the government shutdown, Starbucks is delivering a petition signed by some 2 million voters urging legislators to get it together.
Starbucks' #ComeTogether social media campaign asked the public to sign a petition telling congress to reopen government operations, pay bills on time and craft a bipartisan, long-term budget deal by the end of the year.

Starbucks is no stranger to cause marketing. It's contributed to AIDs reliein Africa, supported marriage equality and taken a stand against bringing guns into its stores.

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